about
Will wang 王成真
Industrial designer
Professional Experience
2021-2026 Huawei Consumer BG Industrial Design Dept
Senior Industrial designer
Design Strategy & Leadership: Defined the 0-to-1 Visual Brand Language (VBL) and design philosophy for the HarmonyOS Smart Home ecosystem.
Systemic Design Approach: Built a cohesive design system spanning 30+ products, creating a seamless user experience across Smart Control Hubs, Switches, and Sensors.
Cross-Disciplinary Impact: Led the holistic design narrative, bridging the gap between hardware ID and spatial experience (exhibition & visual merchandising) to ensure consistent brand delivery.
Execution: Collaborated with engineering and product teams to successfully launch diverse product portfolios under strict timelines.
2017-2020 Lenovo Research-Empowerment center
Staff Industrial designer
Responsible for the development of the Lenovo Smart
Siot Project and the innovation development of the Smart
health project.
Education Background
2015-2017 University of the arts London-Central Saint Martins
Master-Industrial design
2011-2015 School of design-Jiangnan University
Bachelor-Industrial design
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-willchengzhen@foxmail.com